In the 1960’s the motorcycle role changed from a work tool to a lifestyle toy and an image of status. Used a prop in movies, the motorcyle became a cult icon for individualism. A machine for recreation and leisure and the carefree youth. Although British manufactures such as BSA, Triumph and Norton had market domination in previous decades, the 60’s saw the rise of Japanese manufacturer Honda, who managed to produce modern styled bikes at a faster rate and cheaper cost. British manufactures fell behind in the mass production market.
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